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Email Marketing Services



Email is one of the oldest forms of digital communication, but it's also one of the most effective forms of marketing. Email delivers a high ROI, especially when compared to other channels, like social media and live chat. With over 4.5 billion users worldwide and an ROI of $36 for every dollar spent, email marketing deserves a place in every marketer's toolbox.

Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing. With the rise in popularity of social media sites like Facebook and Twitter, marketers thought they would have to give up on email altogether. But research shows that people still read email messages. They're just not as likely to click on links in them.

In addition, with email marketing you own the connections—you don’t have to worry about algorithm changes tanking your reach

Getting Started With Email Marketing

Email marketing is an effective strategy for generating sales, especially with engaged customers who are interested in your company and products. Emailing updates about new products, services and promotions will give you a boost when it comes time to close that sale.

1. Stay Human

Modern email marketing is more than just an opportunity to get information out there. It can be a way to interact with your audience and build relationships with them on a more personal level.

2.Use Engaging Titles, But Don’t Bait & Switch

Subject lines are the first thing a potential customer sees when they open your email and it's crucial to keep them interesting. If you use intriguing subject titles, the chances of users opening the message go up by 28%--but only if they're relevant.

3.Keep Messages Short

Email is a key way to engage with your customers and prospects, but it's also one of the most overlooked marketing channels. With a little thought, you can use email to boost sales and customer loyalty by making users feel like they actually matter.

4. Include CTAs at the Top and Bottom

Landing pages are known for their strong CTAs and associated clicks, but email isn't the same. Email CTAs - also known as OTOs - need to be included after your content is displayed and again at the end of your email so that it's as clear as possible which offer you're offering with your paid subscription product.

5. Ask Permission and Deliver On Your Promises

If you want to make a business out of your organic blog and website, you'll need an email list. But most of these lists are spammy, expensive and outdated. They're also illegal in most cases. As such, it's best to avoid them at all costs. Instead, focus on creating amazing content that people can actually use.

6. Business Branding

We consider your company's branding throughout the design process. We always offer design solutions that complement the branding objectives of our clients. These goals will be discussed in the initial consultation process.

How Does Email Marketing Work?

Email marketing is one of the top-performing marketing strategies, in no small part because it's fairly intuitive and often automated. It can also support a number of other marketing initiatives, including lead generation and sales.

You can build an email list using a variety of strategies. The most effective and affordable way to do this is with a lead magnet--an offer that attracts people who are interested in your product or service.

Determine what you want to achieve with your email marketing campaign and set measurable, clearly defined goals. Then, create a plan for how to achieve those goals by developing a comprehensive email marketing strategy that uses your list, ESP, and goals in alignment.

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