WHAT IS EMAIL MARKETING?
Email is one of the oldest forms of digital communication, but it's also one of the most effective forms of marketing. Email delivers a high ROI, especially when compared to other channels, like social media and live chat. With over 4.5 billion users worldwide and an ROI of $36 for every dollar spent, email marketing deserves a place in every marketer's toolbox.
Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing. With the rise in popularity of social media sites like Facebook and Twitter, marketers thought they would have to give up on email altogether. But research shows that people still read email messages. They're just not as likely to click on links in them.
In addition, with email marketing you own the connections—you don’t have to worry about algorithm changes tanking your reach