Search engine optimization is a technique that helps websites rank higher in search engine results pages. SEO services can be broken down into two categories: onpage SEO and offpage SEO. Onpage SEO includes all of the different ways to optimize a website’s content, code, and design for search engines. Offpage SEO refers to all of the ways that involve promoting a website through other websites, like social media or press releases.
On-Page SEO is a process of optimizing the content on a given website to improve the search engine ranking and visibility.
Off-page SEO is one of the most important factors in search engine optimization. Off-page SEO includes link building, social media marketing, blogging, guest posting and more.
Technical SEO ensure that the website is search-engine-friendly. It includes creating a site map, improving site speed, and making sure that the website is mobile-friendly.
How Can SEO services help you grow your Business
Using the right keywords will boost your placement in search engine results pages.
In SEO, after finding keywords through keyword research tools, you include that keyword in your content, meta titles, meta descriptions, alt tags, and url. You include keywords in these important places, so that are more chances to rank for keywords that are valuable.
Ranking for important keywords will boost your ranking
Statistics show that ranking in the first position on the first page gets 33% of total clicks while ranking second can get 15% of total clicks, then the percentage starts decreasing.
When you boost traffic, you increase the conversion rate
When you boost your ranking, you get more traffic on your website and increase conversion. For that, you may have to create a blog post or page that is informative, high quality, and provides everything that the reader is looking for. When you provide value and readers click, he is likely to spend more time on your website and eventually buy the product or services
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