How to Create a Digital Marketing Funnel
You must be aware of digital marketing benefits to your business, and it is essential to keep yourself updated on strategies and concepts that are part of the digital marketing journey.
Every marketer wants to increase the conversion rate to get more leads and sales.
Since you are reading this, I assume you are a digital marketer. Then you probably know that it takes a lot to convert prospects into leads. Here is the complete marketing funnel plan to help you create your own funnel
This article will help you gain more conversion. Who does not like conversion? Businesses are benefited from leads, and more conversion = more leads. In this blog post, I will cover what a digital marketing funnel is, how to create a funnel, and how to use Google analytics to create a funnel.
What is a digital marketing funnel?
A digital marketing funnel is a process that is used to represent a customer’s journey from awareness to conversion and retention. There are many variations of the digital marketing funnel, and these include different steps that you can utilize to attract, engage, and retain users at different levels. We will discuss the three main digital marketing funnel stages.
Digital Marketing Funnel Structure
How to create a digital marketing funnel?
The marketing funnel plays a crucial role in the success of a digital marketing strategy. However, most marketers are unaware of how to create one.
The first step in designing a funnel is to create a goal for your actions. You may want to sell more or return on investment.
Once the goals are created, structure your funnel by defining the steps part of the funnel. Create a visual chart that illustrates stages which will make it easier to identify the suitable business model
After the funnel is set up, it’s time to figure out what actions you need to take to drive expected traffic at each stage. As a result, your target audience will be impacted by material aligned with their level of knowledge.
How to design content at every stage of the funnel
You now know what a digital marketing funnel is. But now, the question arises, how to create a digital marketing funnel.
Top of the Funnel (TOFU)
The top of the funnel is the part of the funnel where visitors are unaware of your brand. The main goal of your marketing is to introduce your company to the most people and make them aware and educated of your existence. This can be done by using digital marketing channels such as paid ads, SEO, social media marketing, email marketing etc.
Middle of the Funnel
The middle of the funnel is the stage in the marketing funnel where people are most interested in a topic and are actively looking for information. Undoubtedly, this is a crucial stage because it’s when people are most likely to buy from you. You should make sure you have a strong presence with your content marketing strategy.
Once the audience shows interest in your brand, you can engage them on social media, website, click ads, or email marketing.
This is the stage where you want to entice people with a lead magnet, like an e-book, webinar, or a free trial. The goal here is to get their contact information to be contacted later on when they are more interested in your product or service.
Bottom of the Funnel
Bottom of the Funnel (BOFU) is where you want your customer to spend money on your brand. It is also called a conversion, and the conversion rate is the percentage of people who perform action at this stage of the funnel.
Conversion Rate = number of conversions/number of visitors.
You have to inspire your audience to make a purchase at this stage. Things like special offers and success stories can give your audience a reason to trigger a buy button. When they do this, you will get a sales conversion. However, the Conversion rate can take less or more time. It depends on the products/services you are selling and the price.
The conversion rate is essential because it tells you how effective your marketing strategy is in moving people through your sales process and getting them to convert into customers.
How to use Google Analytics to create a funnel
What is Google Analytics Funnel?
Homepage > Category Page > Cart > Checkout
Google Analytics is an effective tool to measure the performance of your website. It helps you understand how well your content performs, so it is essential to know what people are doing on your site. The Google analytics funnel is used for website optimization and understanding user behaviour on your site.
For example, when the user visits your site, you may want to track
- When a user visits the category page
- Navigate to the product page
- Add item to a cart
- Review their cart
- Make transaction
- Confirmation page
You can optimize the user experience by optimizing the funnel. If the funnel shows a high exit rate, it means users are not finding what they are looking for. Analytics funnels help identify the specific stage in the journey that causes the most dropouts.
Digital Marketing funnels are essential to develop increasingly accurate actions and generate an impact on your buyer persona. Sharing and promoting your brand in the digital world has so many benefits. Therefore, it is necessary to apply all the concepts and resources at every funnel stage.